Sunday, 19 July 2009

Marketing Communications Technology

When I first started the Customer Communications Community website, I came at it with a fairly narrow view of what I was going to focus upon.

The market that I had the pleasure of being a part of had developed an excellent set of tools that enabled marketers to communicate across different channels in a personalised way. It meant that banks who sent out millions of statements each and every month could talk to its customers in a very unique way.

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